Kids seem to have got it right with their incessant text sending because apparently more and more businesses are now turning their attentions to this fast and direct way of communicating with customers.
Whether you are a garage who wants to inform a client that their car service is completed or a recruitment agency that need to target a specific group of people about a job opportunity, sending messages by text could be the fastest and most economical way to do it. An ideal way to get the most out of this service is to hook up with a company who can give you the tools you need to send automated or multiple texts therefore dramatically cutting the time you or your staff spend making simple admin calls. Perfect if you are a small company.
Kevin Strong, CEO of 24X, said: “Most UK businesses are now switched on to the same medium teens have been using for years. We see every type of business and organisation getting real advantages by communicating by text. Often companies link their software to our sending systems giving them a seamless way to communicate without any human intervention.”
The good thing about sending text to customers is that you don’t have to log messages with secretaries if the recipient is in a meeting or wait for the right time to call. In the modern day most people understand mobile phone etiquette and will have phones on silent if they are busy but you know that the message will be picked up at some point directly by the person you want to target. No fear of messages going missing or being incorrectly relayed!
When it comes to the short messaging service (SMS) people are also looking at it as a way to market their products. In one way it is a perfect solution as it gives the ability to directly approach people; most of us will answer a text message and with no way of sifting out the spam like we do with emails, it means that every text message has an extremely high chance of being read. The downside is that many of us react with annoyance to unwanted text messages that try to sell us products or services we are not the slightest bit interested in. If you choose this route do be careful who you target, make sure that it is clear who the text is from and remember, you will have limited space to say what you need to say to capture a potential customer.
The jury is out on whether SMS is a lucrative way to market your business but to communicate with existing customers it seems to be convenient, reliable, cost-effective and fast. Maybe text messaging for business is in fact going to follow in the footsteps of the youth text phenomenon and who would have thought that would happen?!
